💗About Logell — Discover Softness That Endures
22 Oct 2025
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💗About Logell — Discover Softness That Endures
We craft petite, character-rich plush companions, designed to remind you to pause, breathe, rest, and embrace your feelings. Every piece begins with a heartfelt spark: a tiny idea that blossoms into a huggable friend.
Our Story
There was a time when life felt overwhelmed by endless to-do lists and fleeting moments of peace. Amidst the chaos, a simple plush toy became a quiet anchor—no words, just gentle presence. That tender comfort sparked a question: What if we could share this feeling with more people? From that thought, Logell was born. Our name translates to "more love"—and every design is an invitation to keep a little softness close at hand.
Who We Are
We’re a small, tight-knit team of designers, dreamers, and makers who cherish expression and tactile warmth. We sketch faces, test fabrics, and refine stitches until every detail feels perfect. We’re not a faceless factory—we’re creators crafting plush toys we’d happily hug ourselves.
What We Create
Our collections are bursting with personality, centered on charming characters: sleepy dragons, mellow capybaras, cozy forest birds, sea friends, and tiny plant pals. Each plush has its own mood, story, and expressive charm, crafted to offer comfort.
- Capybara Lulu Series — Calm, cozy, and always laid-back.
- Kiwi & Friends — Feathered companions from the serene forest.
- Sweet Dreams Series — Gentle bedtime buddies for restful nights.
- Lazy Time Series — Perfect pals for slow, kind moments.
- Cute Sea Creatures & Quirky Critters — Unconventional friends with big hearts.
Official & Genuine
We’re proud to be the official authorized seller and manufacturer of NAILONG. All NAILONG products sold through Logell are authentic, crafted by our team with the same care and dedication that defines every Logell creation.

Why It Matters
Every stitch is a small promise: through our work, someone, somewhere, will feel a little less alone. Whether it’s a plush on a shelf or a tiny charm on a bag, our goal remains the same—to bring a moment of calm when life feels chaotic.
A Note From the Team
“Sometimes we burn the midnight oil to get a plush’s expression just right. Sometimes customers write to tell us a toy helped them through a tough night. Those messages are why we keep crafting with care.” — The Logell Team
Stay soft. Stay kind. Keep a little space for love.





